In late December, Cherry Collectables had the privilege of hosting a conversation with Josh Luber, the co-founder of StockX and Fanatics Collectibles. Since launching his new venture, Ghostwrite, in 2022, Josh has been pushing boundaries in the collectibles industry. His latest project, "Game Face," has been making waves as an innovative addition to the world of WNBA collectibles. Here's what we learned from our insightful chat about this groundbreaking release.
Ghostwrite: A New Era in Collectibles
Josh Luber founded Ghostwrite with the mission to create unique, high-quality collectibles that resonate with fans and collectors alike. Reflecting on his journey, he shared how Ghostwrite bridges his passion for innovation and the collectible culture he's long been part of. The company's flagship release, "Game Face," encapsulates this vision by combining cutting-edge design with a celebration of WNBA athletes.
What is Game Face?
"Game Face" is a blind box series featuring collectible figures inspired by iconic WNBA players. Each box includes a mystery figure, creating an element of excitement and anticipation for collectors. Josh explained that the series is designed to highlight the individuality and athleticism of WNBA stars, offering fans a tangible connection to their favorite players.
"We wanted to bring the same level of artistry and storytelling to the WNBA that other sports leagues have seen in collectibles," he shared. "Game Face isn’t just about the figures themselves but about celebrating the league and its incredible athletes."
The Blind Dutch Auction Experience
One of the standout features of the "Game Face" launch was the use of a blind Dutch auction for its initial sale. This method allowed buyers to set their price, ensuring fair market value and a unique purchasing experience.
Josh delved into the rationale behind this approach: "The blind Dutch auction was about putting control in the hands of the collectors. It’s transparent, dynamic, and ensures that everyone who participates has an equal chance of securing these limited-edition pieces."
Early Reception and Future Plans
The response to "Game Face" has been overwhelmingly positive, with collectors praising the quality and creativity of the figures. Josh expressed gratitude for the community’s enthusiasm and hinted at exciting plans for future releases. "This is just the beginning for Ghostwrite," he said. "We’re committed to elevating the collectible experience and exploring new ways to engage with fans."
A Bright Future for WNBA Collectibles
"Game Face" is more than just a product; it’s a statement about the potential of WNBA memorabilia in the broader collectibles market. By blending innovation with a deep respect for the sport and its players, Ghostwrite has set a new standard for what collectors can expect.
As Josh aptly concluded, "We’re here to celebrate the stories and achievements of these athletes, and we can’t wait to share more with fans around the world."
The launch of "Game Face" is an exciting milestone for Ghostwrite and the collectibles industry as a whole. Stay tuned for more updates on their future releases, and be sure to check out the "Game Face" collection to add a piece of WNBA history to your collection.
